Cancún, one of the world's cherished beach and hotel hubs, will be Mexico's first resort to join the UN's Global Tourism Plastics Initiative, intended to curb trash and pollution. The district and its hotels generate around 1,500 tons of solid trash every day, according to the mayoress Ana Paty Peralta. She told the local press on 23 October that the city would join the UN program through its Destino cero residuos Cancún initiative, which she tagged as the new vision of tourism for the Quintana Roo state that includes Cancún. This would begin with all local hotels looking into actions to reduce use of silly items like plastic cutlery or straws, and would include, over a three-year period, recycling and other communal initiatives like cleaning up the beach or the coast's cave pools (cenotes). Crucially this was a joint project between government and hotels. The head of the local hotels' association (AHCPMIM), Rodrigo de la Peña Segura, said in turn that visitors also had a role here, while 15 local firms were already implementing the sector's Menos plástico guidelines to reduce their "plastic trash by 44%, equivalent to 100 tons every year."